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DEC. / 2003 "The Ministry of Design"
by David Gagné, R.G.D.

Every talent, every gifting that we have we give thanks to God for – it is only because of Him that we are able to do what we do. For some it is the gift of music, for others the gift of dance, for us it is the gift of design. We work for the Ministry of Design Department for His Kingdom. (For us Canadians, this is a play on words since our Government institutions all refer to themselves as for example, the Ministry of Fisheries and Oceans, The Minsitry of Aboriginal Affairs and so on).

We minister through our design and allow time for your project to be thought about, prayed about and then created into the designs that we present you. There is a practical side to design of course and that is knowing what makes good design. Unfortunately, with the introduction of the home PC, every person (and their dog) thinks they’re a good designer. This has contributed to the continuous growth and accumulation of poor design. We all have to start somewhere but somewhere for a beginner should be a design college or an art institution. There are basic design fundamentals that a designer always relies on. Let me be clear on this point – fine art and graphic design are like day and night. Fine art is wonderful (although not what we do) and has many objectives of which I would say the highest on the scale is to create an emotional response (as does graphic design too but not at the top). Graphic Design on the other hand, its main objective is to clearly communicate a message. This requires research to determine the message to communicate, analyzing the target audience, understanding colour theory from a marketing perspective, and much more. When fine art takes these things into consideration, it too can become classified as Graphic design since its new main objective is to clearly communicate.

Why am I on this topic this month? Simply because over the last few months I have heard comments like “I could have designed that”, or “it’s easy with your computer to do that”. Understandably, with so many people having a computer in their home and the software they feel because they have the tools they can do the work. Just because a person has a car and a socket set does not make them a mechanic. Would you trust your car repairs to someone that says, “I can do that because I have the tools” – but with no experience? If a person has a pair of scissors, would you trust them to cut your hair – for their very first time? No, I think not. Why not? Simple – because you want a job done and the job to be done well – most often, a job done by a professional. For this reason I am a member of RGD Ontario.

What is The Association of Registered Graphic Designers of Ontario (RGD Ontario)?

In 1996, RGD Ontario became the self-regulatory, professional body for graphic designers in the province of Ontario. The Association grants graphic designers who qualify the right to the exclusive use of the designations Registered Graphic Designer and R.G.D. and is the governing and disciplinary body for its members. RGD Ontario is the only graphic design association in Canada to have such legislation.

Rest assured that when you hire our firm to provide your graphic design, we meet or exceed the standards set before RGD Ontario. We not only adhere to the conduct and ethical code of RGD but our reputation is always a factor. Our goal is to make you shine with whatever project we are designing for you – if you shine, we shine. It is in our best interest to make your best interests our own so we all accomplish the tasks of effective communication. RGD defines graphic design as: Graphic design is an interdisciplinary, problem-solving profession that combines visual sensitivity with skill and knowledge in areas of communications, technology and business.

If you are interested in becoming a Graphic Designer, we would be pleased to provide any advice to any questions you may have. If you’re interested in us providing you some design, we welcome you to contact us by tel or email so we may begin dialogue as to your communication problem so we can provide an effective, clear solution.

David Gagne, R.G.D.
Creative Director / President
Ministrybeehive Christian Communications
Gagné +associates

David and Isabelle Gagne have over 20 years combined experience in marketing and graphic design. He and his wife operate Ministrybeehive Christian Communications serving churches, ministries and organizations the world over with excellence in graphic/web design and marketing strategies. They may be reached for Media Ministry consultation at thegagnes@ministrybeehive.com

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